Froc is a family company that creates thoughtfully designed products.

Matej founder of the company had the idea for a fully adaptable highchair soon after the birth of his older son Taj. How did this happen? After he in his wife Maruša had failed to find a proper fully-adaptable, modern, wooden highchair on the market they’d want to have for their kids, Matej set out to develop one himself. Soon after the launch, Froc received the first awards and, more importantly, Matej’s second born daughter Kiara got a pretty pink Froc chair just for herself.